About InfoQuest! Information Services -- Performance Audits and Optimization: Accessibility, Analytics, Search Engines, Content Development, Usability, Marketing Research

InfoQuest! Information Services

About InfoQuest! Information Services

InfoQuest! is a business research and consulting firm that makes sure your company's web site meets your company's goals by conducting Internet performance audits and optimization. A full audit might cover analysis of web traffic, search engines/directories optimization, accessibility compliance, content analysis and development, marketing and promotion strategies, and usability analysis.

We also can save you time and money by providing information about thousands of companies, industries and topics related to marketing, planning, competitive intelligence and product development.

Web site Performance Audits and Optimization Services

Depending on the project we negotiate, we:

Work with you to define company or departmental goals, target audience, and promotion requirements for your company, services, and products.
Research your current presence on the Internet in search engines, directories, related niche sites and portals; sites belonging to customers, clients and distributors; your online advertising and marketing campaigns; and other measures of Internet presence.
Research competitors' presence on the Internet, including search engine positioning, keywords, and promotion strategies.
Identify potential marketing, advertising, and promotional opportunities.
Review and evaluate the your website on promotion optimization factors (includes analysis of traffic logs and standards validation).
Review and evaluate your web site for compliance with national and international accessibility regulations and guidelines, and provide suggestions for how to comply.
Write up analysis of research and recommendations for increasing your exposure on the Internet, including search engine marketing strategy.
Prepare recommendations to optimize your web site for search engine/directory/portal placement.
Meet with your marketing and web development staff to discuss the evaluation and recommendations.
Implement the recommendations.

Marketing Research and Competitive Intelligence

With access to hundreds of online databases and an international network of libraries and experts, we can expand your information resources while freeing staff for other tasks and saving overhead costs.

InfoQuest! can help businesses find information for marketing research, business planning, and competitive intelligence purposes. We can identify and track new product developments, business opportunities, company news, trade flows, country political and economic trends, and industry & product technical developments.

Other Services

Accessibility Audits and Training

A web site accessibility audit examines and evaluates a web site for its accessibility and general usability; provides recommendations for solving accessibility and usability problems; and recommends a phased priority-based strategy for implementing the recommendations in a practical and effective manner. InfoQuest! offers two types of accessibility audits:

Quick Accessibility Snapshot
We will conduct a brief review of some sample web pages/templates, using some automated accessibility and HTML standards validators, along with a manual "initial impressions" review, and write a report that provides suggestions on how to bring your web site into compliance with accessibility guidelines.

Full or Custom Accessibility Audit
This includes everything in the Snapshot but is customized to meet the particular needs of the client. The audit covers a broader and more in depth review of the web site , such as

evaluations of more pages with both automated validators and a manual evaluation to locate problems that the automated tools don't identify
a comparison of the reviewed pages with the Web Content Accessibility Guidelines and Section 508 standards
usability testing involving a heuristic evaluation and/or evaluation of the site by users who are disabled using available assistive technologies, and
a write-up of results, with recommendations for phased implementation of solutions.

InfoQuest! also provides training about web site accessibility. The basic training package is a half-day on-site training on web site accessibility and usability for two to ten people. The training session includes hand-outs and focuses on the following topics:

What is web site accessibility?
Why is it important?
Benefits and costs.
Accessibility guidelines, regulations, and laws.
Accessibility standards.
How to make your web site accessible.
Examples.

We also provide customized training. We will present accessibility and usability principles that are customized to your web site. Customized training includes a Quick Accessibility Snapshot of some of your web pages and recommendations on how you can make your web site accessible.

Information Resources Assessment

InfoQuest! evaluates businesses information needs: the kinds of information needed for operations, research, development, marketing, etc. We examine how information is used in the organization and at what resources are being currently used. We recommend an information resources strategy for the company that includes what print, microform and electronic information they should have in-house, what can be outsourced, and how to maximize the company's knowledge potential through the development of a corporate intranet.

InfoQuest! also trains businesses how to evaluate and make the best use of information and information resources. The training is customized to meet the needs of the business, focusing on those resources that are most applicable to the specific operations of the business. Businesses learn how to relevantly formulate questions so their research is focused and on-target.InfoQuest!'s formal seminars include: Making the Most of Resources for Business Research, International Trade Resources, Online Databases: What They Are and When to Use Them, Techniques for Searching Across Systems and Files, and Electronic U.S. Government Resources.

Customized Internet and Online Research Training

InfoQuest! offers training in how to use the Internet. We provide both customized one-on-one training and seminars covering how to conduct research on the Internet, business uses of the Internet, and finding topic-related information on the Internet.

Mailing List Administration

InfoQuest! will set up, administer, and moderate mailing lists for discussion groups or newsletters.

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RESUME

Terry Brainerd Chadwick is the President of InfoQuest! Information Services. She founded InfoQuest! in 1986, and has done more than 98 research projects, 20 Internet projects (not including training, writing, teaching), 14 writing and reviews projects, and 22 teaching and training projects.

Ms. Chadwick has been doing business research for more than twenty-five years and uses her extensive Internet, research and business intelligence background to help clients strategize their marketing and Internet policies. She has special expertise in high technology, computer, telecommunications, internet topics, company and business information. She has worked on projects as diverse as directing the development of a national non-profit corporation's website; evaluating and promoting many companies' websites; identifying online databases for a global trade information system; doing competitive intelligence for telecommunications & software companies; researching the desktop videoconferencing market; locating international buyers for street lights; and identifying advertising options for penetrating the German home exercise market. She has been using the Internet to assist businesses in marketing their products since 1991.

Ms. Chadwick worked as an Internet research analyst for DAT Services, a transportation information services company. She operated the Trade Information Service at Portland State University's International Trade Institute for five years, assisting businesses with international trade market research. She developed and ran the Blue Cross & Blue Shield of Oregon corporate library for three years, conducting database research on medical, insurance, management, and computer-related issues.

Ms. Chadwick has been an adjunct faculty member at Marylhurst College and Portland State University, teaching seminars on the Internet and other information resources. She speaks at major information conferences, including the National Online Conference and Internet World; has written many articles on business information resources, computer networking, and online search techniques; and teaches seminars on these subjects. Her publications include "Using the Internet for Practical Business Research & Development," "U.S. Government Bulletin Board Systems," "Using Databases for Competitive Intelligence & Cost-Effective Market Research," "Accessing the 'Global Village' through Local Bulletin Board Systems," and "Trade Information Services Online."

She is a member of Internet Professionals Northwest (IPN) (Vice-President, 1996-1997), Association of Independent Information Professionals (AIIP) (Board member, 1997), Special Libraries Association (Past President OR chapter, 2000-2001; President, 1999-2000; President-Elect, 1998-1999), Computer-Humand Interaction Forum of Oregon (CHIFOO), and the Software Association of Oregon.

A more detailed resume for Terry Brainerd Chadwick is available. There is also a functional resume available.

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CONTACT INFORMATION

Terry Brainerd Chadwick
InfoQuest! Information Services
2324 NW Johnson, Ste. 4
Portland, OR 97210-5221 USA
Phone: 1.503.228.4023
Fax: 1.503.220.1934
Email: tbchad@tbchad.com

PROJECTS

Terry Brainerd Chadwick and InfoQuest!'s projects have included:

Research analyst -- competitive intelligence -- for a transportation services company; responsible for administering Gartner, Giga, and Forrester contracts.
Director, Women Business Owners Corporation (WBOC) Network Development Team: technical advisor, website design, continuity content & page development, web promotion, mailing lists.
Web promotion and content development for PlumbNet & other firms
Business Uses of the Internet Seminar
How to Conduct Research on the Internet Seminar
Post-development evaluation of commercial websites; recommendations for enhancements for several firms
Distributors of electronic training software
Competitor intelligence on legal publishing companies
Buyers of robot palletizers
International ice rinks and suppliers
Social and economic impacts of wireless communications
Private grant opportunities in Africa for agriculture and water projects
Competitor intelligence on the level sensors market
Locating international buyers for industrial street lights
Markets for water pollution control equipment in Taiwan, Germany, and Poland
Japanese foreign direct investment in Oregon and US
Information on an international telecommunications firm for a joint venture decision
Reorganizations and mergers of an Oregon software company
Forecast of the international fax market
Japanese & Korean investment/joint ventures in Russian Far East
Oregon telecommunications contractors market
Computer market in the former Soviet states
Wood products joint venture opportunities in Russia
Information on direct marketing of gift packs in Japan
Review of the frozen pizza market in Japan to justify expansion into that market
Background on, effects of, NAFTA
Sake market in Japan and US and potential for locating a sake refinery in Oregon
Analysis of the market, and competition, for fruit juice concentrates in Europe
Advertising options for penetrating the German home exercise market
Market for Oregon native greens in Europe
Online databases suitable for new niche online service
Desktop videoconferencing market
Background on California and Kentucky telecommunications firms for possible acquisition
Importers of wood products machinery into Chile for an executive recruiting firm
1992 Wood Products trade shows in Asia and Europe
Construction software market in Europe
Competition, related-technology, & market for a veterinary biotechnology start-up firm
Competitor research on the market for home-health devices in France
Composting fire hazards
Adult attention deficit disorders resources
Housing resources for multiply disabled deaf adults
Hair care products buying information
Market for rifle spotting scopes

InfoQuest! Information Services' clients include:

Women Business Owners Corporation	National Seminars Group
Oregon ED-NET	Shaw Venture Capital
Overseas Strategic Services	Atkinson School of Management, Willamette University
Columbia University Libraries	5 Circles Marketing
Contact Lumber	Karakas Vansickle Oulette Advertising & Public Relation (KVO)
A-Ball Plumbing Supply	National Bio-Medical Archives
The Virtual Team	Teramar Group, Inc.

INTERVIEWS

Terry Brainerd Chadwick has been interviewed by a number of authors for inclusion of articles and books about the Internet and online searching:

Hybels, Saundra; Weaver, Richard L. Communicating Effectively, Sixth ed., McGraw Hill, 2001. Contains several excerpts from How to Conduct Research on the Internet by Terry Brainerd Chadwick.

Eddy, Sandra. "A Lasting Impression: Incorporate innovative elements of design to create a dynamic and effective Web site," Business Startups: Smart Ideas for New Entrepreneurs, v9, #3, May 1997, p.14, 16.

Basch, Reva. Secrets of the Super Net Searchers: The Reflections, Revelations, and Hard-won Wisdom of 35 of the World's Top Internet Researchers, Pemberton Press, Wilton, CT, 1996, p. 59-68.

Eddy, Sandra; Swertfager, Michael M.; Cusick, Margaret M.E. The Internet Business to Business Directory: The Essential Guide to Business Resources on the Net, Sybex, 1996, Trade and Market section, p.488-509.

Cronin, Mary J. Doing Business on the Internet: How the Electronic Highway is Transforming American Companies, Van Nostrand Reinhold, NY, 1994, p.227-230.

Everett, John H.; Crowe, Elizabeth P. "Conversations with Independent Information Professionals," in Information for Sale 2nd ed., Windcrest/McGraw-Hill, NY, 1994, 283p.

Copyright 1995-2001 InfoQuest! Information Services
Terry Brainerd Chadwick
InfoQuest! Information Services
2324 NW Johnson St., Ste.4
Portland, OR 97210-5221
tbchad@tbchad.com
Phone: 1-503-228-4023
Last updated: October 14, 2001
URL= http://www.tbchad.com/aboutiq